Our Vision & Mission

Startups have the potential to change our world for the better by solving real-world problems with the launch, growth and scaling of new business models, technologies, products and services.

We contribute to a better world by helping startups become and remain successful through flexible, affordable, no bullshit B2B Sales Acceleration Enablement.

Our Company Values

Our Perspective & Mindset

Our “Sales State of the Nation” is far from great and most great sales people are working in large corporates. Or they are sales trainers for these corporates and SMEs since it is easier and more profitable than helping startups hit Product-Market-Fit and scale up sales faster without hiring expensive sales reps.

We are a couple of committed, hungry, purpose-driven sales people, many of them entrepreneurs themselves with a sincere commitment to help founders succeed.

Core Team

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Manuel Hartmann

Founder & CEO

Specialized sparring partner as a sales coach, from founder to founder and in the boxing ring with you. Built up resilience, grit, & the expertise through selling door-to-door, Tesla Roadsters, Salesforce, & AI.
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Florian Lussi

Chief Operating Officer 

Florian has spent 5+ years in startup investing & building ventures as the first employee at the Swiss ICT Investor Club (SICTIC) & Datartis Ventures. His superpower is structuring processes & implementing operation tools. 


Colin Casey

Business Development Manager 

Colin has worked in Silicon Valley’s information technology & service industry driving business development & experiencing an IPO, all while in university. Colin’s superpower is guiding founders through ICP’s & lead generation from 0-success.


Brandey Schulhof

Digital Marketing & Business Development Manager

Brandey has hired and onboarded 30+ volunteers for an NGO project, led go-to-market initiatives in startups and achieved a BSc. in Life Sciences. Beyond her love for tackling challenges with startups, her superpower is empowering people in sales & marketing through effective strategies.
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Marco Yammine

– (does not like titles) 

Software Engineer by heart, Entrepreneur in practice. Marco’s been bridging the gap between business & product for over 15 years after starting his career as a door-to-door salesman for a humanitarian/missionary organization. Marco’s super power is solving real-life problems through technology since my early years.

Anna Nerwinska

Anna Nerwinska

Full-Stack Developer

Rockstar full-stack engineer building app.thesalesplaybook.io. Engineer, so keeping it short… 

B2B Sales Masterminds

Get access to amazing B2B sales people. 
Without the need of hiring them full-time.
Which they are not available for anyways.

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Patrick Trümpi

Outbound Lead Generation

Built up sales for Starmind in CH, DE, was VP Sales Americas. Expert for lead generation & enterprise sales

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Matthias Erhart

Enterprise Sales

Sales Lead for scaling Avrios’ revenue from CHF 0.5 to 5 Mio. ARR in Europe. 10+ years business experience – ranging from a Fortune 500 company to start-ups.

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Max Breckbill

Talent Acquisition

Offering a Done-For-You service that fills your hiring pipeline with B2B Sales Candidate Leads.

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Lars Mangelsdorf

Deal Closing

Building sales  at Yokoy quickly. Succeeded in technical B2B sales for the last 10+ years, lastly being one of the best sales reps at Beekeeper.

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Valentin Splett


Led an ETH Zurich MedTech spinoff from launch to Exit. Expert for DACH + US MedTech coaching focused on sales

Constantin Papadopoulos

Food & Beverage

Implementing B2B Sales acceleration & redesign projects, communication & negotiation trainer with deep expertise in setting up sales organisations.

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Lanny Heiz

Digital Marketing

Built the marketing in 2 E-Commerce startups from 0 to CHF 1M+ revenue during studies and now building the sales team @BEE-Inbound.


Maddy Agrawal


Led sales for several SaaS startups in US + CH. Expert for SaaS sales & US sales best practices

Cooperation Partners

We are glad to partner up with selected organisations who complement our market offering.

Axelra - Tech venture builder

Axelra is a tech venture builder based in Zurich and loves to build, launch and scale digital products and services and the business around it. Our approach takes 100 days from the idea to the MVP launch.

F10 - The Home of FinTech

F10 is a Zurich and Singapore based FinTech Incubator and Accelerator which supports and guides Startups in transforming their ideas into successful companies while stimulating worldwide collaboration with international finance organisations.

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Plug and Play

Plug and Play connects the largest corporations to the world’s best startups through industry-focused accelerator programs in Silicon Valley and beyond.


SICTIC - Swiss ICT Investor Club

Swiss ICT Investor Club (SICTIC) connects smart money investors to Swiss seed and early-stage tech startups. SICTIC has a strong investor community and organises the deal flow and matchmaking of startups and investors online and at pitching events.

venturelab (Venture Challenge)

Venture Challenge is a workshop series where you can meet successful entrepreneurs and hear about their experience and recommandations on a specific topic.


ZID - Zentrum für Innovation & Digitaliserung

The Zentrum für Innovation und Digitalisierung (ZID) acts as entrepreneurial partner for start-ups, spin-offs and SMEs in helping them to realise their innovative endeavours with operational know-how, high-value network and access to capital and working space.