Our Vision & Mission
Entrepreneurs have the potential to change our world for the better by solving real-world problems with the launch, growth and scaling of new business models, technologies, products and services.
We contribute to a better world by helping entrepreneurs become and remain successful through flexible, affordable, no bullshit sales support.
- Focus: Sales for B2B Startups. We are great at what we do because we are specialized.
- Swiss Quality: We deliver on what we promise. On time, in Swiss Quality, with local people.
- Bottom-Line Impact: We only work with you on what generates tangible business value.
- Experience: We don’t just talk about sales. We did and do the grunt work such as cold calls ourselves.
- Flexibility: Your needs change over time. Get maximum ROI without hiring somebody full-time.
- Fun: We are fun to work with as professionals, but also as human beings."
About the SalesPlaybook universe
Switzerland’s “Sales State of the Nation” is far from great and most great sales people are working in large corporates. Or they are sales trainers for these corporates and SMEs since it is easier and more profitable than helping startups hit Product-Market-Fit and scale up sales faster without hiring expensive sales reps.We are a couple of committed, hungry, purpose-driven sales people, many of them entrepreneurs themselves with a sincere commitment to help founders succeed.
Core Team
“Startups that sell are startups that scale.“
Manuel Hartmann
Founder & CEO
Colin Casey
Business Development Manager
Colin joined SalesPlaybook in 2020 to head lead generation for both SalesPlaybook and its clients.
Before Colin lived & studied in California, USA to complete his degree in International Management with a focus + internship in Business Development.
B2B Startup Sales Masterminds
Get access to some of Switzerland’s best B2B sales people.
Without the need of hiring them full-time. Which they are not available for anyways.
Patrick Trümpi
Sales Lead LARI
Built up sales for Starmind in CH, DE, was VP Sales Americas. Expert for lead generation & enterprise sales
Lanny Heiz
Head of Sales BEE-Inbound
Built the marketing in 2 E-Commerce startups from 0 to CHF 1M+ revenue during studies and now building the sales team @BEE-Inbound.
Valentin Splett
Founder Peak Spirit
Led an ETH Zurich MedTech spinoff from launch to Exit. Expert for DACH + US MedTech coaching focused on sales
Matthias Erhart
Stealth Mode & Sales Consulting
Sales Lead for scaling Avrios‘ revenue from CHF 0.5 to 5 Mio. ARR in Europe. 10+ years business experience – ranging from a Fortune 500 company to start-ups.
Lars Mangelsdorf
Co-Founder Expense Robot
Built sales at Expense Robot from 0 to 500k+ ARR within less than 6 months.
Succeeded in technical B2B sales for the last 10+ years, lastly being (one of the) best sales reps at Beekeeper.
Constantin Papadopoulos
Founder GSSP
Implementing B2B Sales acceleration & redesign projects, communication & negotiation trainer with deep expertise in setting up sales organisations.
Stephanie Sigrist
Copywriting Expert
10+ years experience in journalism, marketing and communication. Aware of the potential of high-quality content when building a company and convinced that every Startup has ideas worth telling.
Lived on three continents.
Maddy Agrawal
Founder Startup to Scaleup
Led sales for several SaaS startups in US + CH. Expert for SaaS sales & US sales best practices
Pascal Stämpfli
Founder Startupmetrics
Former lead analyst at BV4, developed the valuation and rating methodologies specifically for startups.
Nicolas Berg
Entrepreneur, Investor, Coach
Serial founder, investor and coach since 1984 for i.a. Borsalino/cash.ch, XING, Redalpine Venture Partners, Startup Campus, Venturelab, Venturekick
Cooperation Partners
We are glad to partner up with selected organisations who complement our market offering.
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F10 - The Home of FinTech
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Plug and Play
Plug and Play connects the largest corporations to the world’s best startups through industry-
SICTIC - Swiss ICT Investor Club
Swiss ICT Investor Club (SICTIC) connects smart money investors to Swiss seed and early-stage tech startups. SICTIC is a non-profit association, which has a strong investor community and organises the deal flow and matchmaking of startups and investors online and at pitching events.
ZID - Zentrum für Innovation & Digitaliserung
The Zentrum für Innovation und Digitalisierung (ZID) acts as entrepreneurial partner for start-ups, spin-offs and SMEs in helping them to realise their innovative endeavours with operational know-how, a large economic and political network as well as access to capital and working space.
Investors Forum - Startfeld
Axelra is a tech venture builder based in Zurich and loves to build, launch and scale digital products and services and the business around it. Our approach takes 100 days from the idea to the MVP launch.
