Sales Acceleration Enablement for B2B Entrepreneurs

We help committed B2B entrepreneurs grow annual revenues by 100-400% by selling more CHF 25’000-250’000 deals faster at lower customer acquisition costs.

Our 140+ B2B clients achieve that by hitting product-market-fit & scaling up sales faster without avoidable trial & error.


CB Insights analysed 100+ high-impact startup failures.
These are the top 5 reasons why they failed.

No product-market-fit

Inability to identify & communicate an important & urgent problem

Running out of money

Failure to accelerate market traction & scale sales before running out of money

Incomplete team

Inability to fill talent gaps quickly. Most founders are technical…who knows sales?

Getting outcompeted

Failure to execute fast enough to establish yourself as a market leader

Flawed unit economics

Pricing and unit economics seem like “dark arts” but are crucial to get right

Are you struggling to...

Status Quo

Doing everything yourself is not scalable, hiring senior sales people from corporates rarely works.

Do it yourself

You try to do everything yourself by working 60-80h / week.

But you are juggling strategy, product, admin, hiring, fundraising and more.


Hiring senior sales reps

You hire expensive senior sales professionals who are capable. 

But they are rarely as hungry and hands-on as required.

CHF 150.000 – 300.000+ per year

Hiring junior sales reps

You hire affordable junior sales reps who are hungry and hands-on.

But they will struggle to accelerate growth quickly without enablement.

CHF 60.000 – 90.000 per year – each

Working with SalesPlaybook

You get the flexible, affordable, no bullshit Sales Acceleration Enablement you need
to grow annual revenues by 100-400%.

Starting at CHF 800 per month


Get no bullshit sales coaching from experts

Get accountability and ask anything

Up to 12h per month of small group coaching + regular 1:1 sessions with Sales Masterminds that are a great fit for your stage, industry & sales challenges.

Get access to 20+ Sales Masterminds

Learn best practices, tools and processes from amazing sales people without hiring them full-time.

Actionable Insights & Templates

Learn B2B sales anytime, anywhere with access to 40+ How to guides incl. actionable templates you can use instantly that save you days of work and months of trial & error

Onboard and ramp new sales reps quicker, spend less time yourself training them but gain more insights on their progress by giving them access to our 24/7 self-learning Sales Acceleration platform and community.

Download our Book for free!

Get free access to “25 B2B Sales Myths Debunked”  for free written by our Founder Manuel Hartmann. The book will lead you through the challenges of B2B sales and how to overcome them, such as closing tickets from 0 up to 10 million. No bullshit. We provide our knowledge for free!

–  Manuel Hartmann – CEO of Sales Playbook

Enter you email for download!

Grow your revenues by 100-400%!

If you need help taking your sales to the next level, then book a free call with us here!

Your investment into your own success


0 -> 250k Annual Revenue  
2 team members included
Starting at CHF 800 / month

6-12 months recommended

Ask the Founder + Lead Gen experts anything in up to 12h / month of small group coaching

Learn B2B sales anytime, anywhere on

Get things done quickly with 40+ actionable “How to” guides


250k -> 2.5M Annual Revenue 
team members included

Starting at CHF 1’800 / month
Min. 3 months, 6-12 recommended

All of Booster +

Get access to some of Switzerland’s best B2B sales people

Get accountability and move even faster in up to 3h 1:1 sessions / month

Get feedback on demand on your sales assets


2.5M -> 10M+ Annual Revenue
10 team members included

Custom pricing & duration

All of Accelerator +

Operational support from core team on copywriting, lead sourcing, CRM setup, design work & more

Dedicated Sales Mastermind acting as VP sales ad interim, sales trainer,  or negotiation partner



We are committed to help B2B entrepreneurs where we can.
This is why we offer this high-value content to you for free.