Hit product-market-fit and scale up sales faster without hiring expensive sales reps.

No Tai Lopez-Dan Lok-Tony Robbins-YouTube-fluff-stuff.

Just hands-on, affordable, no bullshit, Swiss-quality sales enablement.

10 +

“Startups that sell are
startups that scale.”

Sales is not a science or an art. It is a set of best practices built around psychology, data, experience and process.

90% of startups fail!
Your job as a founder is to grow and scale sales before running out of money.

Ideal Customer Checklist

You are

You are struggling to

Sales Playbook

Doing everything yourself is not scalable, hiring senior sales guys almost never works out.

You try to do everything yourself.

But you are juggling strategy, product, admin, hiring, fundraising and more.

You hire an expensive (CHF 150-300k p.a.) senior sales person who is capable.

But (s)he is rarely as hungry and hands-on as required.

You hire an affordable (CHF 60-90k p.a.) junior sales guy who is hungry and hands-on.

But (s)he will struggle to accelerate growth quickly due to inexperience.

You get the flexible, affordable (CHF 500-5’000 per month), no bullshit sales enablement you need to succeed.

Get no bullshit sales coaching from experts

Personal Coaching
Personal onboarding & continuous access to a B2B startup sales expert

Expert Knowledge
Insights on sales best practices, books, tools and processes.

Actionable Templates
Access to 30+ sales templates you can use instantly

First steps with us

Learn at your own pace on the SalesPlaybook Sales accelerator Platform

We provide our knowledge in a structured online version. Videos, contents, guidelines and best practices to improve your sales. Learn sales by using our platform!

- here are the answers.

You might have concerns. Let`s talk openly about them.

Usually yes because you are running out of money and/or you promised it to investors.  And even if not, more revenue never hurts.

The Sales Accelerator will save you a lot of time with a combination of actionable, outcome-oriented sessions, tools & knowledge.

You definitely should. Once you can ready. But this will in Switzerland typically take you 6-9 months (2-3 months each for hiring, notice period and onboarding). Apart of the previously discussed challenges.

Unlike traditional expensive sales trainers, this provides you with entrepreneurial, affordable, no bullshit sales support.

  • VS Traditional Sales Trainers: Get continuous expert support, actionable templates, insights and an entrepreneurial community – for 10k per year instead of a 2-3 days sales workshop
  • VS Traditional Startup Coaches: Get actionable, productised, but still personal B2B sales insights instead of general startup wisdom
  • VS YouTube & Co: Get expert access & support to tailor material and insights to your individual needs and keep you accountable instead of just content

Your investment is CHF <1’000 per month. Closing just +1 B2B deal within 6 months recovers that investment by 5-10x. We are confident enough to make that happen with you to to give you a 100% action-based money-back guarantee.

No. We focus on sales acceleration as described in the accelerator package so you can develop sales as a core competence yourself. Once you hit product-market-fit, we are however glad to point you to the right partners in Europe to get support on this.

Decide yourself in a free 45min sales acceleration call. Or ask our customers.

If you are NOT into startup to solve a real problem, you put investors before customers and your exit strategy before revenue generation.

- Customers

We know people buy from people.
Believe not (only) us, but our 50+ happy customers.

Your investment for success.


Booster 0 -> 100k Annual Revenue / 2 users
(6 months minimum)
  • 2h weekly group coaching calls in small groups (<10 people)
  • Full access to platform.thesalesplaybook.io
  • 40+ actionable sales templates


Accelerator 100k -> 1M Annual Revenue / 5 users
(6 months minimum)
  • Everything from Sales Booster
  • Access to B2B Startup Sales Masterminds
  • Up to 3h of 1:1 working sessions / month
  • Deliverable review on demand


Scaler 1M -> 10M Annual Revenue / 10 users
(6 months minimum)
  • Everything from Sales Accelerator
  • "Done-with-you" Sales Assets
  • Lead Engine Setup
  • Sales + Negotiation Trainings