Startup Success Stories

We know people buy from people.
This is why we let our customers speak here. 

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Sales is not a science. It is a set of best practices built around psychology, data, experience and process.

Honest, Uncut Customer Feedback

Yes we have templates to write great customer testimonials. But we also love just letting them speak freely of their experience.

Drazen Ivanis, Founder & CEO wowflow

“I was initially very hesitant and wanted to get something for my money, which is why I started with a minimum package.” (01:25)

“After 3 months working with SalesPlaybook, we doubled our Monthly Recurring Revenue. And in December, we are going to have our first sales manager, that no other than you will help create a sales strategy.” (01:55)

“The normal deals were around yearly volume 4.8-7.8k, maximum 10k Euros. The largest deal we now closed…has an overall contract value over 3 years of EUR 150’000, so around 15x higher than our previous deals.” (02:20)

“This attracted very good investors as well, because they see the hockey stick and they see the potential and valuable cooperations, like this is also thanks to you…much more became possible!” (02:50)

“The best (cold email) sequence we got was about 90% read emails, 60% reply rate and 30% booking rate…you’re guilty. It shows a lot of potential, if you use it correctly. (04:25)

Natalia Tomiyama, Co-Founder & CEO NÜWIEL

“What really helped me was your approach to expand the sales team, starting from the onboarding to development plans into interviews and the recruiting process – to get a structured plan on all of this – not only for sales, but also operations.” (02:30)

“Early on working on setting up our sales structure definitely helped us – the sales scripts, the processes, what to achieve together and so on.” (03:55)

“Mistakes can for sure be avoided by bringing on expert coaches early on especially for startups who have early adopters and are now looking to expand their team to build up sales.” (08:05)

 “To win big customers, startups need to learn how to listen and understand customer needs to then create a winning sales strategy.” (09:00)

“We now get continuous follow-up orders from our key accounts and also started to generate inbound leads from our website.” (10:00)

Tobias Angehrn, CEO TRESIO

„I was working in sales before, but never with a really senior sales guy. But at TRESIO, I really needed to establish sales from 0. What you helped me with was to really give me a process.  (01:00-01:45)

„Email opening rates came from 0-5% to 80% and reply rates to 30-40%, which is amazing. And it’s the same clientele I was addressing before – the same people, just a different approach.“  (02:15-02:45)

„Founders who have not had senior sales roles before can really benefit from this, even if they have 15 years of professional experience, but also people like me who have worked in sales before.“ (04:15-04:45)

„What was also really helpful were the group coaching calls to discuss struggles and get tips also from other founders – and to see that you’re not alone in this.“ (05:15-05:45)


Founder Feedback

„We are engineers at heart…re-shifting our focus on sales allows us now to communicate to the right stakeholders and closing deals – that is the biggest thing!“ (00:35-01:00)

„You taught us how to be more proactive towards people. That process landed us more work within that customer with less work, without chasing people – it was absolutely amazing! I basically arrived at his desk – by the time I got home I got a request for a 5-digit-offer on my desk.“ (01:30-02:00)

„Selling within your existing customers was a big point…which we did not do before...we are still learning on our sales journey, refining our website, our call to actions and more“ (02:15-03:10)

„Working on the messaging and content strategy helped us to achieve better sales to non-technical people, in greater strides than we could alone“ (04:00-04:30)


Founder Feedback

„The learning is huge. The tangible output towards the customer and actually connecting with them has proven very, very valuable“ (00:55)

„The most interesting thing was really the process, the structure as well as tips, some software we did not know about that saved us a lot of time.“ (01:15)

„I think the process was speed up by months, and in 2-3 weeks, we were very accelerated, the results of which were very useful“ (01:35)

„The results are there already on our 2nd cold email campaign ever at a 37% reply rate and a 18% booking rate, which also validates our go-to-market approach“ (02:05)

„Without your system, it would be nearly impossible to access this information from the market“ (03:15)

„I worked for one of the biggest companies in my industry and did not learn about any of the tools we learnt about from you“ (03:45)


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