Customer Success Stories

We know people buy from people. 
This is why we let our customers speak.
Reach out anytime. We are happy to help.

10 +


Still not sure?

We love to help!

Honest, Uncut Customer Feedback

Yes, we have templates on how to craft customer testimonials.
But we love just letting them speak freely of their experience.


Houston & Ko achieving a 2–3x increase in MRR in 6 months by unlocking the value of group coaching sessions. 

Claire Houston, Co-Founder Houston & Ko.

Coming from a corporate background, I had lots of experience, but not so much in sales. This is something that we had a lot of learning to do & the SalesPlaybook team really helped us. From this we’ve seen a 2-3x increase in MRR in 6 months. For us, the templates, video content, & coaching sessions” were the most valuable.”

“Where we really unlocked all of the value is by coming to the coaching sessions & being able to talk through some of the content & chew over those solutions with you, Brandey, & Colin.” By staying consistent & being proactive,
Anyone that is struggling with sales or doesn’t have any knowledge in sales, SalesPlaybook, has been incredibly helpful for us. One of the biggest parts of values came from the knowledge & the experience of the team.


Morphotonix had a 5x increase in SQL’s & bookings per month through utilizing SalesPlaybook’s team expertise.   

Veronica Savu, Founder Morphotonix

“Since we’ve been collaborating with you we’ve learnt how to implement the digital tools to develop quality leads for our target markets.”  

“We have a 5x increase [in leads/meetings per month] & I expect this to ramp up because it’s going really well.”  

SalesPlaybook was the necessary partner to “work as a team to bring everyone to a level of automation for the sales and alignment of strategy.” 

The fact that you guys are very hands on, have a wide breadth of expertise such as marketing, messaging, lead generation, & you work very close to us & you[r team] is available all the time.” 



56k.Cloud approaching 7 figure revenue & closing a 370k+ deal through hands-on support. 

Darragh Grealish, Co-Founder & Partner 56k.Cloud

“Since we’ve been working with SalesPlabook for 2 years, it helped us get a different skillset & perspective because we weren’t Business Development or Sales Focused people. That allowed us to look at our existing relationships & partners & expand out of that.” 

This resulted in 6 figure revenue model to closing 372K, hopefully reaching our 7 digit revenue this year & we’ve only scaled with two new people” 

Anyone going from “project based services to product based & recurring revenue” can benefit from working with SalesPlaybook. “You guys have the hands-on experience. It’s been super successful working with [SalesPlaybook] & looking forward to another year of working together.” 

Classtime doubling ARR increasing ticket size by 10x & winning 100K+ deals with Swiss cantons in 9 months

Jan Rihak, Co-Founder & CEO

From initially achieving 90% reply rates & 2-3 demo’s per campaign in their first 3 months, Classtime has moved quickly.

“At the beginning we had smaller deals, 0.5-1K, now we have 5-10K ticket sizes & now 100K+ deals with Swiss cantons within 9 months.

It was very evident that there was so much potential on so many forms like lead generation, how we conducted dialogue, do demos, tool stack, how we evaluate new sales people

Knowing who to go to for what, “I wanted to make sure we have best practice support, tool sets, & the right expertise to ensure we tackle the big things where the potential is. It was super helpful to work on the relevant stuff [with SalesPlaybook] where we can improve.”

Linimex closing 250k ARR by changing their positioning & negotiation approach with Sales Masterminds

Neil Lonergan, Co-Founder Linimex

Working with you enabled us to work with a whole network of people who got a lot of experience in areas for which we don’t, such as lead generation, how to interact with procurement and more…It has been invaluable really in changing the way on how we look at things and our mindset. (01:15)

It really enabled us to change how we position ourselves, so we were not just being used as measuring stick to reduce costs on other suppliers, but to take control of the opportunity a lot more, out of which we closed a deal which was another 250’000 in revenue, adding a double-digit % to our existing ARR. (03:00)

In terms of the lead gen, Patrick…he has been an absolute goldmine to support us. And also Christoph – seeing things from the procurement and the sales side, having these insights was great. (04:35)

I would absolutely recommend SalesPlaybook…it has been a really, really good service to use and the help we got from everybody has helped our business to the next level and we’re really looking forward to continue our collaboration in the future. (05:30)

care4IT closed 30k ARR deal via Video Sales Letter & leverage LinkedIn

Philippe Hollerer, Founder & CEO

 (Translated from Swiss German)

“I already worked with several sales coaches in the past. But what really convinced me to work with you was the very specific focus on B2B sales and 1:1 coaching.” (01:30)
“After an initial discussion, I sent the prospect a Video Sales Letter based on your advice, which helped us win a CHF 30k ARR* deal
quickly (*Annual Recurring Revenue).” (02:20)
“Your actionable advice helped us to leverage LinkedIn much more to generate new leads and we intend to double-down on that in 2021, also as classic cold calling is working a bit less than in the past.” (03:00)
“I think not only startups, but also KMUs can benefit from a collaboration with you – we’ve actually been around for 17 years and can recommend SalesPlaybook to any startup or KMU.” (03:55)

wowflow going 2x MRR, from 5-10k deals to EUR 150k 3-year contract, hitting 30% booking rates in 3 months

Drazen Ivanis, Founder & CEO

“I was initially very hesitant and wanted to get something for my money, which is why I started with a minimum package.” (01:25)

“After 3 months working with SalesPlaybook, we doubled our Monthly Recurring Revenue. And in December, we are going to have our first sales manager, that no other than you will help create a sales strategy.” (01:55)

“The normal deals were around yearly volume 4.8-7.8k, maximum 10k Euros. The largest deal we now closed…has an overall contract value over 3 years of EUR 150’000, so around 15x higher than our previous deals.” (02:20)

“The best (cold email) sequence we got was about 90% read emails, 60% reply rate and 30% booking rate…you’re guilty. It shows a lot of potential, if you use it correctly. (04:25)

NÜWIEL setting up their sales structure without avoidable mistakes

Natalia Tomiyama, Co-Founder & CEO

“What really helped me was your approach to expand the sales team, starting from the onboarding to development plans into interviews and the recruiting process – to get a structured plan on all of this – not only for sales, but also operations.” (02:30)

“Early on working on setting up our sales structure definitely helped us – the sales scripts, the processes, what to achieve together and so on.” (03:55)

“Mistakes can for sure be avoided by bringing on expert coaches early on especially for startups who have early adopters and are now looking to expand their team to build up sales.” (08:05)

 “To win big customers, startups need to learn how to listen and understand customer needs to then create a winning sales strategy.” (09:00)

TRESIO going from <5% to 80% opening and 30%+ reply rates on scalable outbound sales

Tobias Angehrn, CEO

“I was working in sales before, but never with a really senior sales guy. But at TRESIO, I really needed to establish sales from 0. What you helped me with was to really give me a process.  (01:00-01:45)

“Email opening rates came from 0-5% to 80% and reply rates to 30-40%, which is amazing. And it’s the same clientele I was addressing before – the same people, just a different approach.”  (02:15-02:45)

“Founders who have not had senior sales roles before can really benefit from this, even if they have 15 years of professional experience, but also people like me who have worked in sales before.” (04:15-04:45)

“What was also really helpful were the group coaching calls to discuss struggles and get tips also from other founders – and to see that you’re not alone in this.” (05:15-05:45)

Roboy establishing sales strategy with flexible, tailored sales support

Raffael Hostettler, Co-Founder & MD

“I come from a tech background…What was really great was the breadth of what we looked into, but tailored to our specific needs, which makes it so valuable to cover this with somebody with that experience.” (02:50) 

“An example was the Roboy unveiling, where we really looked into how to reach the right people, streamline the process…, how to formulate converting messages and more ” (04:00) 

“I recommend this to anyone that just starts to sell and needs to establish and execute a sales strategy and combine it with marketing, but doesn’t know exactly how to do it.” (05:10) 

“One thing that was for me as a single founder super valuable was your flexibility while still being super positive.” (05:55)

iCEEP accelerating market validation by months, hitting 18% booking rate on 2nd ever cold email campaign

Petros Timotheou, Co-Founder & CEO

“The learning is huge. The tangible output towards the customer and actually connecting with them has proven very, very valuable” (00:55)

“The most interesting thing was really the process, the structure as well as tips, some software we did not know about that saved us a lot of time.” (01:15)

“I think the process was speed up by months, and in 2-3 weeks, we were very accelerated, the results of which were very useful” (01:35)

“The results are there already on our 2nd cold email campaign ever at a 37% reply rate and a 18% booking rate, which also validates our go-to-market approach” (02:05)

“Without your system, it would be nearly impossible to access this information from the market” (03:15)

“I worked for one of the biggest companies in my industry and did not learn about any of the tools we learnt about from you” (03:45)

Want to achieve similar results?