Customer Success Stories

We know people buy from people. 
This is why we let our customers speak.
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Honest, Uncut Customer Feedback

Yes, we have templates on how to craft customer testimonials.
But we love just letting them speak freely of their experience.

Linimex closing 250k ARR by changing their positioning & negotiation approach with Sales Masterminds

Neil Lonergan, Co-Founder Linimex

Working with you enabled us to work with a whole network of people who got a lot of experience in areas for which we don’t, such as lead generation, how to interact with procurement and more…It has been invaluable really in changing the way on how we look at things and our mindset. (01:15)

It really enabled us to change how we position ourselves, so we were not just being used as measuring stick to reduce costs on other suppliers, but to take control of the opportunity a lot more, out of which we closed a deal which was another 250’000 in revenue, adding a double-digit % to our existing ARR. (03:00)

In terms of the lead gen, Patrick…he has been an absolute goldmine to support us. And also Christoph – seeing things from the procurement and the sales side, having these insights was great. (04:35)

I would absolutely recommend SalesPlaybook…it has been a really, really good service to use and the help we got from everybody has helped our business to the next level and we’re really looking forward to continue our collaboration in the future. (05:30)

Classtime hitting 90% reply rates and 2-3 demos per campaign in <3 months

Jan Rihak, Co-Founder & CEO

“We want to scale from around CHF 200k to 1M+ ARR and were convinced to work with SalesPlaybook by their expertise as their tool sets are super effective and also quick exchanges on nitty-gritty sales topics (00:20)”

The industrialisation of the lead generation processes is the biggest thing for us…there’s tons of one can tweak on messaging, tool sets and more. With our campaigns, we have 90% reply rates now, we do that super narrowed, 20 people at a time with optimised messaging, getting 2-3 demos every time, and that’s super helpful. (01:15)

The devil is in the detail…especially on larger deals. Theoretically I knew all this…but combining “all the relevant stuff” from different Sales Masterminds is just very high value. (02:25)

If you have a product you can sell, and you want to scale that, one should evaluate working with you guys. It’s a game of repeatability, at scale, for large ticket sizes. You can do that alone – or you can do that better with experts, and for us that was definitely a win situation. (05:00)

care4IT closed 30k ARR deal via Video Sales Letter & leverage LinkedIn

Philippe Hollerer, Founder & CEO

 (Translated from Swiss German)

“I already worked with several sales coaches in the past. But what really convinced me to work with you was the very specific focus on B2B sales and 1:1 coaching.” (01:30)
“After an initial discussion, I sent the prospect a Video Sales Letter based on your advice, which helped us win a CHF 30k ARR* deal
quickly (*Annual Recurring Revenue).” (02:20)
“Your actionable advice helped us to leverage LinkedIn much more to generate new leads and we intend to double-down on that in 2021, also as classic cold calling is working a bit less than in the past.” (03:00)
“I think not only startups, but also KMUs can benefit from a collaboration with you – we’ve actually been around for 17 years and can recommend SalesPlaybook to any startup or KMU.” (03:55)

wowflow going 2x MRR, from 5-10k deals to EUR 150k 3-year contract, hitting 30% booking rates in 3 months

Drazen Ivanis, Founder & CEO

“I was initially very hesitant and wanted to get something for my money, which is why I started with a minimum package.” (01:25)

“After 3 months working with SalesPlaybook, we doubled our Monthly Recurring Revenue. And in December, we are going to have our first sales manager, that no other than you will help create a sales strategy.” (01:55)

“The normal deals were around yearly volume 4.8-7.8k, maximum 10k Euros. The largest deal we now closed…has an overall contract value over 3 years of EUR 150’000, so around 15x higher than our previous deals.” (02:20)

“The best (cold email) sequence we got was about 90% read emails, 60% reply rate and 30% booking rate…you’re guilty. It shows a lot of potential, if you use it correctly. (04:25)

56k.Cloud closing more 5-digit deals selling within existing customers

Darragh Grealish, Co-Founder & CEO

“We are engineers at heart…re-shifting our focus on sales allows us now to communicate to the right stakeholders and closing deals – that is the biggest thing!” (00:35-01:00)

“You taught us how to be more proactive towards people. That process landed us more work within that customer with less work, without chasing people – it was absolutely amazing! I basically arrived at his desk – by the time I got home I got a request for a 5-digit-offer on my desk.” (01:30-02:00)

“Selling within your existing customers was a big point…which we did not do before...we are still learning on our sales journey, refining our website, our call to actions and more” (02:15-03:10)

“Working on the messaging and content strategy helped us to achieve better sales to non-technical people, in greater strides than we could alone” (04:00-04:30)

NÜWIEL setting up their sales structure without avoidable mistakes

Natalia Tomiyama, Co-Founder & CEO

“What really helped me was your approach to expand the sales team, starting from the onboarding to development plans into interviews and the recruiting process – to get a structured plan on all of this – not only for sales, but also operations.” (02:30)

“Early on working on setting up our sales structure definitely helped us – the sales scripts, the processes, what to achieve together and so on.” (03:55)

“Mistakes can for sure be avoided by bringing on expert coaches early on especially for startups who have early adopters and are now looking to expand their team to build up sales.” (08:05)

 “To win big customers, startups need to learn how to listen and understand customer needs to then create a winning sales strategy.” (09:00)

TRESIO going from <5% to 80% opening and 30%+ reply rates on scalable outbound sales

Tobias Angehrn, CEO

“I was working in sales before, but never with a really senior sales guy. But at TRESIO, I really needed to establish sales from 0. What you helped me with was to really give me a process.  (01:00-01:45)

“Email opening rates came from 0-5% to 80% and reply rates to 30-40%, which is amazing. And it’s the same clientele I was addressing before – the same people, just a different approach.”  (02:15-02:45)

“Founders who have not had senior sales roles before can really benefit from this, even if they have 15 years of professional experience, but also people like me who have worked in sales before.” (04:15-04:45)

“What was also really helpful were the group coaching calls to discuss struggles and get tips also from other founders – and to see that you’re not alone in this.” (05:15-05:45)

Roboy establishing sales strategy with flexible, tailored sales support

Raffael Hostettler, Co-Founder & MD

“I come from a tech background…What was really great was the breadth of what we looked into, but tailored to our specific needs, which makes it so valuable to cover this with somebody with that experience.” (02:50) 

“An example was the Roboy unveiling, where we really looked into how to reach the right people, streamline the process…, how to formulate converting messages and more ” (04:00) 

“I recommend this to anyone that just starts to sell and needs to establish and execute a sales strategy and combine it with marketing, but doesn’t know exactly how to do it.” (05:10) 

“One thing that was for me as a single founder super valuable was your flexibility while still being super positive.” (05:55)

iCEEP accelerating market validation by months, hitting 18% booking rate on 2nd ever cold email campaign

Petros Timotheou, Co-Founder & CEO

“The learning is huge. The tangible output towards the customer and actually connecting with them has proven very, very valuable” (00:55)

“The most interesting thing was really the process, the structure as well as tips, some software we did not know about that saved us a lot of time.” (01:15)

“I think the process was speed up by months, and in 2-3 weeks, we were very accelerated, the results of which were very useful” (01:35)

“The results are there already on our 2nd cold email campaign ever at a 37% reply rate and a 18% booking rate, which also validates our go-to-market approach” (02:05)

“Without your system, it would be nearly impossible to access this information from the market” (03:15)

“I worked for one of the biggest companies in my industry and did not learn about any of the tools we learnt about from you” (03:45)

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